Studio X - Design Package Reel

Studio X Reel

Client : Academy of Art University
Motion Artist : Vidur Gupta & Arush Dev
Designer : Ayushi Rastogi
Audio : Michael Brennan
Producer : Gilbert Banducci & David Bober
Academy of Art University, San Francisco, came to us to brand their in-house student run studio. Keeping that in mind the content was mostly for student recruitment and investor marketing. 
We started off creating the brand lettering as well as a logo which we used the "RGB" icons as all the content produced by Studio X is digital. RGB are the 3 light fields that can be combined to form any color. (As opposed to print that are CMYK). The AAU Logo was a red dot with the moniker inside the circle, using that and the RGB concept we created the logo and the lettering.
We created a holistic package for them, starting with opening bumpers, posters, t shirts, business cards, tshirts, the website as well as video style treatments that were given as after effects files so that all future reels and behind the scenes type videos could have a uniform color correction and motion graphics package.
Some of the Posters

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